A great way for construction product representatives to get to know architects and specifiers is by offering technical assistance in the form of reviewing specifications and details during the construction documents phase.
A great way for architects and specifiers to feel comfortable that they’re properly incorporating a particular product into the project design is to ask a person who represents that product for the manufacturer to review specifications and details during the construction documents phase. This is appropriate when there’s a specific product that the drawings are based on, a basis-of-design product.
This informal review process is great when it’s done right. No one can possibly know a product better than a good product representative. Knowledgeable product reps can be tremendous resources for the design team. Some reps observe construction and advise contractors on installation for purposes of warranties. Some do forensic work on their products. Many are very familiar with their products’ limitations and proper construction details and specifications.
Not all representatives are technical experts, though. A rep doesn’t have to be the most knowledgeable in order to be a good rep, but a good rep does need to know when to ask someone else for assistance with reviewing details and specs.
Architects, be suspicious if you’re told by a rep that all your specs and details “look great!”
Product reps, if you don’t have the technical knowledge to review specs and details in which your product is the basis-of-design, pass this work on to someone on your team who does have the know-how.
Manufacturers, make sure that your reps know who to turn to when they need technical info.
Fixing things during construction, rather than during the construction documents phase, is a lot messier and more painful for everyone involved.