www.specificationsdenver.com is Liz O’Sullivan’s informational website. It’s full of information for architects about construction specifications. One page of the website is for people who are not construction or design professionals, and explains specs in a more basic manner.
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Comments From a Spec Writer 
Hi Liz,
We are a new supplier of linear drains to the construction industry. One of the first things we decided to do was to contract a spec writer to craft us a CSI master specification. Can you provide guidance on how we move towards our goal of actually becoming specified? Thanks for your time and consideration!
I do know of some people who write manufacturer guide specs. I will post them tomorrow or tonight – busy couple of days!
I don’t write manufacturer guide specifications, but when people contact me looking for someone who can, I usually recommend that they talk to a few of these companies:
http://www.conspectusinc.com/services-specifications.htm
http://www.chusid.com/
http://www.specguy.com/ProductManufact.html
http://www.garyschuman.com/
http://www.mccartygroup.com/
Whoever helps you with the guide specification (master specification) should be able to give you some further guidance on how to get specified, and some of the companies I listed above can provide some marketing services. Good luck.
Whoops. Just realized you already have a guide spec on your website. I had jumped to the conclusion that you needed someone to write a guide spec for you, and that your comment was in response to this particular post of mine: https://lizosullivanaia.wordpress.com/2011/06/01/one-for-construction-product-manufacturers-how-do-spec-writers-decide-what-products-to-specify .
My post (mentioned above) is a good place to start, but you should definitely check out http://www.chusid.com and their blog, http://www.buildingproductmarketing.com .
Again, good luck.
Liz
Hi Liz , what has been your experience with the Historic Preservation add on to Masterspec?
Hi, Ray, I haven’t had the need to use it.